Feed Tuner began with a simple question:
Every device we use has controls.
We can adjust the volume on our speakers. We can dim the lights in a room. We can change the brightness of a screen.
Yet many of the digital spaces we spend the most time in offer very little control over how information reaches us.
Instead, feeds are increasingly shaped by algorithms designed to maximize engagement.
Sometimes that's useful. Sometimes it helps us discover something we would have otherwise missed.
But it can also make online spaces feel louder, more distracting, and less intentional.
Feed Tuner explores a different idea:
Not to eliminate discovery. Not to eliminate recommendations. Simply to give people more choice.
Feed Tuner is built around a simple principle:
The goal isn't to spend less time online.
The goal is to spend that time more intentionally. To create digital spaces that feel calmer, more focused, and more aligned with what matters to each individual.
For years I've been drawn to quiet places.
Forest trails. Coastlines at sunset. Fog moving through trees. Moments that encourage attention rather than demand it.
Over time I started asking a similar question about digital life.
Why do so many online experiences feel designed to pull our attention away from us rather than help us direct it?
Feed Tuner grew from that question.
It's an experiment in creating a calmer internet.
Feed Tuner is currently in early development.
The first goal is a simple browser extension that gives people more control over the feeds they already use.
If the idea resonates with you, I'd love to hear from you.
Join the waitlist and follow along as the project develops.
Because the future of our feeds shouldn't be decided entirely by algorithms.
It should include the people using them.